It doesn't have to be connected to QAnon, a lot of people now just jump into "it's a conspiracy, I'm sure of it!" and when they find X and Y and create a connection between the 2, their brain rewards them, even if that connection isn't there in reality. And imagine how exhausting it is for debunkers, when they try to say "you're hallucinating", the conspiracy theorist holds strong to his belief, thinking the debunker doesn't get it or they're part of the lying pack.

> As game designers would expect, it works very well — because when you “figure it out yourself,” you own it. You experience the thrill of discovery, the excitement of finding the rabbit hole and tumbling down it. Because you were persuaded to “connect the dots yourself,” you can see the absolute logic of it, even if you made it up.