The issue here is breach of contract, not copyright.
IMO, it would look bad for OpenAI to push strongly with this story, it would look like they're losing the technological edge and are now looking for other ways to make sure they remain on top.
Since they have no intellectual property rights in the output, it's not clear to me they have a cause of action to sue over how the output is used.
I wonder if any lawyers have written about this topic.