Holding exabytes of data to be processed on commodity hardware to enable internet-wide search, all the while it was man-in-the-middle monetised by an ad-business, created tremendous moats. Entering that market is limited to tech multinationals, and they have to deliver a much superior experience to overcome them. To perform a google search you need google-sized data-centres.
Here we have exactly the opposite dynamics: high-quality search results (/prompt-answers) are as-of-now incredibly commodotized, and accessible at-inferecence-time to any person who has $25k. That's going to be <= 10k soon.
And innovation in the space has also gone from needing >1Bn to <=50Mil
A higher quality search experience is available now at absolutely trivial prices.
Right now, automated knowledge gathering absolutely wipes the floor with automated bias. Cloudflare has an AI blocker which still can't stop residential proxies with suitably configured crawlers. The technology for LLM crawling/training is still mostly unknown, even to engineers, so no SEO wranglers have been able to game training data filters successfully. All LLMs have access to the same dataset - the internet.
Once you:
1. Publicly reveal how training data is pre-processed 2. Roll out a reputation score that makes it hard for bots to operate 3. Begin training on non-public data, such as synthetic datasets 4. Give manipulated data a few more years to accumulate and find its way into training data
It becomes a lot harder.