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My work is running a business where I sell my time and skills.

If I don’t bring my identity, I don’t make sales. My business is an extension of who I am (and my decades of experience).

My identity helps customers understand that. It’s part of a brand story.

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I was with you until you mentioned “brand”. You don’t need your identity to be a “brand”. Even more, it tends to be detrimental, because “story” implies inauthenticity.

A story is just a sequence of events, it does not necessarily have to be fictional (i.e. inauthentic).

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