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They could post their content to instagram today and "make" money themselves. I do a little bit of advertising for some projects I work on, we cut instagram because it has the lowest of all traffic. I have videos getting 180K-10K views hundreds of likes and comments on some platforms, 3 on instagram. It's not even worth the effort...

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Reels are reportedly easier to go viral for organic marketing vs TT for <1 minute content. Assume you’re talking about paid ads

All of our videos are under a minute. We have hundreds of them. We have over a million views on TikTok and YT, and almost nothing on Instagram. The interesting part is we did a project awhile back on Instagram and we got tons of followers but little engagement. This could all be antidotal and something we're not doing right, but we didn't try cracking some code on the other platforms, we upload and it mostly does its thing.

What kind of content are you producing and whom are you targeting as customer?

Anecdotal

Please post an example if you’re comfortable

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