Kick has successfully lured some big Twitch streamers away with incentives:

https://en.wikipedia.org/wiki/Kick_(service)#Streaming_deals

And they seem to be trying to lure more people away by offering more favorable revenue splits than YT/Twitch.

Of course this is all funded by online casino revenue, I don't know if it would "work" without being able to light money on fire. There are credible people out there insisting that Kick is losing money and only exists to funnel new customers to Stake's online gambling services.