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I cycle and I'm certainly taking time to review past bike rides. Especially the fixed routes I have. I'm seeing the speed overall, but also reviewing segments that are hard, address specific skills/challenges, or where I hit my top speed typically. I try to compare this to sleep and diet changes between specific rides, but am also keeping track of general trends (typically my goal is faster over time, but there are some nuances to that.)

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Okay that makes sense. I can see how the tracking features would be really valuable to you, or really anyone that is very fitness minded. Probably folks like you make up a minority – though significant – market segment? Of my friends, many of them are fit, but I suspect only a few are engaging with their fitness data on the level you are.

I think some aspect of it must be aspirational. Man sees the advanced fitness features and thinks, "this is the thing that will get me looking like Vin Diesel!" and it feels productive to hit that Record Workout button and so the watch makes you feel more athletic in the same way that chatting on Slack can feel like you're being productive when you're not actually changing your behavior on a fundamental level.

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