I regard it as a dangerous mind virus. It is hard to rid yourself of it even if you see it is bullshit and harming you because it requires a substantial change in how you see your life. I think that’s because it is some hard truths (“people like powerful people”) mixed in with some cognitive distortions (“dominance is the primary mediator of all interactions”). The lack of a true definition means there is no objective measure of what it is, which makes it impossible to feel secure in. Thus, the endless arguing about whether behavior is really “alpha” or “beta.”
There are good bits there, such as not letting yourself be pushed around. But that doesn’t make it all good or true. I really think the whole artifice is a cop-out for actually doing the work of individuation and self-development because you outsource all the hard work of deciding what you want to be and the temporary, self-imposed emotional exile it takes to actually discern that to following guidelines ultimately given to you by other people.
You’re still not crafting your own life, you’re just changing who you get your life script from.
It exploits psychological vulnerabilities in people and traps them: if you worry about your alpha/beta status, then you’ll be the type of person who wants to fix it, but there isn’t a fix because your perspective is the issue.
Hope that was helpful for someone.