Right, like this world's largest company called Apple, which gets most of the revenue from its hardware sales. Pixels are not cheap either and given its low specs (Tensor SOC), the per-unit margin has to be quite decent. OTOH, there are significant fixed development costs which you want to spread over as many devices as possible to increase the net margin.
The lackluster value and sales of Google hardware is no master plan, it's a simple incompetency.