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> why unify the software and make it easy for the consumer

I honestly believe that selling them as separate products is easier. Both for the company who can focus in on the advertising, and for 99% of the customers who can go straight to their hobby.

That being said, it does look like the very first watch on their website is specifically in its own multi-sport category.

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They only offer that for watches and often certain features are cribbed within that watch vs the dedicated sport one (I know this is the case for the golf line where the multi sport watch have limited featureset). Really I want the head unit. Thats what people want on their bikes. Thats what people use hiking. Thats what I like for golf just something smaller than my wallet to slip into my pocket (incidentally I carry a simple bushnell gps that goes for a fraction of the price). But Garmin doesn't offer that. If I want all of that I need three units, one for the bike, the garmin approach, and one of their hiking units. Really therre is nothing stopping any of these devices from offering the same functions but an insistence of binning these into different skus in the hopes of selling multiples to someone who already shells out on multiple personal hobbies. No advantage to the consumer with how it is lined up, only pain.

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