I know it often "seems too good to be true" if a business tells you that it just needs a little working capital - but in this case they even have the collateral of the groupon money that will be coming in, which they can send proof of.
cash flow problems are situations where potentially an annual 200% interest rate is something a business would jump on: in two months that's only 33% interest rate with the alternative of losing everything due to their "great" campaign, and in this case they already have the money in accounts receivable from groupon.
a good article push with "how to survive a successful groupon campaign" that promotes the service ought to get some traffic.
on 'our' side, I need to point out that the high interest rate is not fleecing - really - as there is incredibly high immediate risk here, which is why the businesses can't simply get a bank loan. The point is that these are all-or-nothing situations that depend on cash-flow, and businesses have demonstrably nothing they can do. This market is not being served - there are no 200% interest rate loans for businesses that desperately need working capital at pretty much any cost.
so, the niche here is that a bank wouldn't look at the collateral of imminent groupon checks, but we can, since we understand the extent of the problem.
why not? is this a real market? doable? thoughts?