Although not all commodities will work like fossil fuels did in Jevon’s Paradox. It could be the case that demand for AI doesn’t grow fast enough to keep demand for chips as high as it was, as efficiency improves.
We tried that, though. NPUs are in all sorts of hardware, and it is entirely wasted silicon for most users, most of the time. They don't do LLM inference, they don't generate images, and they don't train models. Too weak to work, too specialized to be useful.
Nvidia "wins" by comparison because they don't specialize their hardware. The GPU is the NPU, and it's power scales with the size of GPU you own. The capability of a 0.75w NPU is rendered useless by the scale, capability and efficiency of a cluster of 600w dGPU clusters.
GPUs will continue to be bought up as fast as fabs can spit them out.
Couldn’t you say that about Blackwell as well? Blackwell is 25x more energy-efficient for generative AI tasks and offer up to 2.5x faster AI training performance overall.
What does that tell us?
The industry is compute starved and that makes totally sense.
The tranformer model on which current LLMs are based on are 8 years old. But why took it so much time to get to the LLMs only 2 years ago?
Simple, Nvidia first had to push the compute at scale strongly. Try training GPT4 on Voltas from 2017. Good luck with that!
Current LLMs are possible thanks to the compute Nvidia has provided in the past decade. You could technically use 20 year old CPUs for LLMs but you might need to connect a billion of them.
You can rent 10k H100 for 20 days with that money. Go and knock yourself out because that compute is probably higher than what DeepSeek received for that money. And that is public cloud pricing for single H100. I'm sure if you ask for 10k H100 you'll get them at half price so easily 40 days of training.
DeepSeek has fooled everyone by telling them that they need only so less money and people think that they only need to "buy" $5M worth of GPU but that's wrong. The money is the training costs of renting the GPU training hours.
Somebody had to install the 10k GPUs and that's paying $300M to Nvidia.