- An "income effect". You use the thing more because it's cheaper - new usecases come up
- A "substitution effect." You use other things more because of the savings.
I got into this on labor economics here [1] - you have counterintuitive examples with ATMs actually increasing the number of bank branches for several decades.
[1]: https://singlelunch.com/2019/10/21/the-economic-effects-of-a...
DeepSeek is bullish for the semiconductor industry as a whole. Whether it is for Nvidia remains to be seen. Intel was in Nvidia position in 2007 and they didn't want to trade margins for volumes in the phone market. And there they are today.
Theoretically they could be on top if the paradigm changes to big volume slower and lower margin one. But there may be another winner.
Do AMD chips offer more value than Nvidia chips?