I think they're pointing out the Streisand Effect at play here.
You can see this at play still today anytime that teenager's name comes up on Reddit. Very typical example thread here[2]
That thread is pretty exemplary of the trend, someone will say "convicted rapist Brock Turner", and everyone will pile on and also state it, in some sort of attempt to continue to keep the association at the top of the search engine.
That being said, after it's been done once the original purpose is already accomplished and I'd consider it a pretty lowbrow attempt at humor after that. It probably would be considered low effort enough to warrant a downvote here.
1: https://en.wikipedia.org/wiki/People_v._Turner
2: https://www.reddit.com/r/army/comments/zk7jqi/comment/izz33a...