30 years of their home name Office brand, known by pretty much every person that's ever had a computer
let's get rid of that, and make the unreliable bullshit generator the main brand instead
certainly a courageous decision
let's get rid of that, and make the unreliable bullshit generator the main brand instead
certainly a courageous decision
My take is that Microsoft assumed that everyone is calling it Microsoft 365, which they don't.
30 years of owning the term "Office", having almost every single person who ever touched a computer know that Office is the Microsoft office productivity suite, then deciding that a sort of working, but yet to be 100% defined LLM is more important. The fact that no one stopped this or that shareholders aren't pissed tells you something about how absolutely broken modern computing is.
Imagine Pepsi deciding that they are done with Pepsi Max, arguably their biggest brand, after Pepsi itself, and decides that it's now Pepsi Cake. Just kill of all references to their biggest brand. That wouldn't go down well and Microsoft is only getting away with it because pretty much everyone who needs it already have their subscription.
As an IT person I can guarantee this rebranding is going to cause confusion that will waste my time.
That being said, Coke killed Coke Zero and seems to be doing okay I guess ¯\_(ツ)_/¯
The common denominator is ego. Office may be a globally recognized brand, but it was defined by someone else, and the person making the decision needs to mark their territory.
They destroyed the entire Xbox brand overnight and hampered any chance at recovery with a stupid confusing naming scheme... now it seems like they've learned nothing from that?
> 12. One of my advisors will be an average five-year-old child. Any flaws in my plan that he is able to spot will be corrected before implementation
But seriously, I do think it's still one of the most hilariously stupid product names EVER in the history of products, to name the third thing in a series "xbox one". They'll have that idiocy forever bahahahahahah!!!!
Seriously, I have an xbox one and couldn't tell you which model it is, even after looking at pictures of them. I know there is a newer better model out now that looks similar and has a similar name. If I wanted to spend the $600 or whatever to upgrade tomorrow, I wouldn't know which one to buy.
Are you calling it office when you are starting up Teams, powerBI or Microsoft Stream? I don't.
I don't really know what SharePoint is. It seems like kind of an online site builder/file sharing platform? I'm not sure why those would go together. In any case, I get the impression it's kind of deprecated and Onedrive seems much easier to understand.
Nothing will change until there's actual skin in the game for leadership. Leadership screws up and at worst they get some 7 figure exit package and still have no issues finding a job.