I think people are running into a couple of challenges. One is keeping up with the pace of improvement. The tools are much improved over 6-12-24 months ago. A poor first impression can leave people thinking a tool is terrible forever more. Second is that someone must learn to work with the new tools. The hype can lead people to think the tools will magically just do all these things. The reality is, like most tools, it takes some trial and error to learn how to best use it.