This sort of thing imo is similar to what openAI did with transformer architecture i.e. google invented it but couldn't scale it in the right direction and deepmind got busy with atari games. They had all the pieces still openai could do it. It seems to be it comes down to research leadership in what methods to choose to invest in. But yeah, the budgets big labs have, they can easily try 10 different techniques and brute force it all but seems like they are too opinionated in methods and less urgent on outcomes.
[paper] https://arxiv.org/pdf/2501.12948 [tulu] https://x.com/hamishivi/status/1881394117810500004