UK GDPR guidance – Consent or pay (2025)

>Are “consent or pay” business models compliant with data protection law?

>“Consent or pay” models can be compliant with data protection law if you can demonstrate that people can freely give their consent and the models meet the other requirements set out in the law. This guidance provides a set of factors to assess whether people can freely give their consent or not in the context of a “consent or pay” model.