To my mind, there are a few reasons why people are so fixated on the lab leak thing
1) It makes the pandemic deterministic (bad lab security means an outbreak) instead of stochastic (wildlife spillover). That is, to be frank, even as an epidemiologist who is very skeptical of the lab leak hypothesis, a comforting thought.
2) It's a popular topic in the Substack/Medium set, because it moves the pandemic back into their wheelhouse of expertise, international relations, policy, etc. It becomes a human problem with human solutions.
3) It appeals to the contrarian mindset.
4) All of the lab leak papers at least attempt to show definitive proof. In contrast, actually finding the source of spillover events is the work of decades (and isn't always or even often successful). "Science is slow and uncertain" is a less compelling narrative.