The existing hyperscalers have already sunk ungodly amounts of money into literally hundreds of new data centers, millions of GPUs to fill them, chip manufacturing facilities, and even power plants with the impression that, due to the amount of compute required to train and run these models, there would be demand for these things that would pay for that investment. Literally hundreds of billions of dollars spent already on hardware that’s already half (or fully) built, and isn’t easily repurposed.
If all of the expected demand on that stuff completely falls through because it turns out the same model training can be done on a fraction of the compute power, we could be looking at a massive bubble pop.