also in its ease of use and appeal to young, non-techy people
The content is more authentic too. A lot of what I see is from accounts that aren’t monetized, maybe 5% of the videos have less than 100 views.
I do use YouTube for music, but the rest of the content is so contrived and annoying. Instagram is too confusing to use, but all of the content feels like watching a commercial or QVC anyway, so I never bothered figuring it out.