The reason why I'm personally convinced that generative AI for creative output will be bigger than any of the "PhD level agents" everyone is chasing is that gen AI can finally change "90% consume and 10% create", by changing what it means to consume.
People assume my storytelling tool is for writers because until relatively recently there was no other option: you couldn't make a writing tool for readers who only want to read, or a photography tool for viewers who only want to view, or a music tool for people who only want to listen.
But we're getting closer to tooling that makes it so frictionless to create, that you can insert the creation process in the consumption process, essentially turning it into curation.
-
Next week Gemini Flash comes out and we're going to have access to the first publicly available image model that can edit images with as much nuance and understanding as current SOTA LLMs do for text.
Everyone is focused on a possible plateau in intelligence, but steerability is the key for creative output, and there are so many angles to attack it from that we're at the infancy of what generative AI can do for creative output.