There's something about the connection between people you get with physical media as well, beyond just the "playing it for other people" effect in the article. - I have a collection of a few hundred records I've mostly inherited from my Dad, my Uncle and a few of my Dad's friends who were getting rid. It's a very lovely experience to pull a record out at semi-random and try to work out who's collection it came from and when and why they might have bought the object I'm listening to that day.
I would love to know how much of the vinyls sold today are bought to be played or have been played more than once. No one buy a compact disc today for displaying it to guests in pair with coffee table books.
I recently discovered and fell in love with vinyl music and definitely play the albums I buy.
Playing music without interacting with a phone is wonderful.
The people I know who go out and buy vinyl today are the people who I used to go to concerts with, had a lot of CDs and were the same people who were early adopters of streaming. Basically, the people who actually really like music!