I think this opens a new direction in terms of UI for companies like Instacart or Doordash — they can now optimise marketing for LLMs in place of humans, so they can just give benchmarks or quantized results for a product so the LLM can make a decision, instead of presenting the highest converting products first.

If the operator is told to find the most nutritious eggs for weight gain, the agent can refer to the nutrient labels (provided by Instacart) and then make a decision.