Seeing HTC do this makes me sad. They will get burnt by Google again.
HTC was an amazing technological frontrunner for Android phones.
The team got absorbed by Google.
They had people working on VR/XR.
That team got absorbed by Google too.
Now, the VR team is getting absorbed again.
Google tried this already - and failed. And as someone who held multiple workshops educating people to use Google's AR/VR tech, I see nothing but a barely-useful Android fork coming out of this that will be used for cheap VR/AR headsets.
So to recap:
- There was the AR (https://developers.google.com/ar)
- There was the VR (https://developers.google.com/vr)
- There was Google cardboard
- There was Google Glass.
All of these projects were:
- Early to the market
- Had a huge advantage over competition
- Were (relatively) simple to build on/use
All of these projects ended up abandoned as the responsible person probably got promoted and moved on, leaving them to die. Now, when the competition stepped up their game and is gaining some serious ground in the field (META) it's someone else's turn to get their big promotion by releasing a half-assed product that they will forget about in a year.
In the end, all that this signals to me is to be bullish on Meta, as their VR play seems to be sticky enough to draw out the competitors.