I too have to push back, because I have been the victim of these laws and profiling, and I'm not an "ignorant" person falling for propaganda as you seem to imply is the only way for anti-DEI sentiments to occur.
DEI is ideology and hidden threats of retaliation under the guise of "equality". And because nothing can be explicit, or it's all hidden under feel-good language (exactly the kind you used in your post). It adds a layer of redirection about what's really going on, and it all gets put forth with everyone having the understanding (because of examples) that if they don't find "diverse enough qualified" candidates, then they are racist and will be punished.
Meanwhile, the language provides cover for blatant anti-white, anti-asian and anti-male discrimination:
https://www.cnbc.com/2021/06/06/tech-industry-2020-anti-raci...
They even have specialized software that uses AI to determine race (profiling?): https://www.piratewires.com/p/gem-hr-software-dei
Or what about ESG that has a racial-quota point system that allows investors and people to discriminate against companies that don't conform? https://corpgov.law.harvard.edu/2021/10/30/racial-equity-aud...
This kind of stuff is just the tip of the iceberg, there is more: https://www.bloomberg.com/company/press/bloomberg-2023-gei/
What about the fact that several countries (Western) have explicit gender-based quotas enacted as law. E.g. Norway, Germany, France, India, and others.
Or what about countries that have actual race-based points systems to discriminate against minority (white) groups: https://en.wikipedia.org/wiki/Black_Economic_Empowerment And no, just because it's some obscure and obfuscated "points system" doesn't mean it isn't racial discrimination, profiling and retaliation against companies that don't conform.
How some places in the US have race-quotas for boards:
https://pacificlegal.org/discriminatory-mandates-prevent-qua...
And there are so many more, it's right infront of our eyes:
https://www.msn.com/en-us/money/companies/red-state-sues-tec...
So why don't we drop the pretense, ordinary people see what's really going on, and no amount of sugar-coating and "feel good" words will make the very real discrimination go away, and they won't be gaslight and have their concerns waved away because of "falling for right wing propaganda" and "please read up on what DEI truly is".