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Comment by duxup | Hacker News Reader

>“Well, right now we’re not allowed to. We had an account briefly on Bluesky but the league asked us to take it down because it’s not an approved social media platform for the NFL yet.”

Very interesting, as any org that wants attention I would think you generally would want to cast a wide net across platforms.

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Platforms need to be vetted to make sure they're not going to damage the brand. No one is posting on 4chan, because the negative attention would outweigh the positives. Companies have even banned advertising networks if their ads appeared next to content that would change people's view of the brand.

So like being on twitter with the pederasts, crypto scammers and nazis is good for the brand?

Perhaps the target audiences have enough overlap to be deemed worth the potential reputation hit?

I 100% don't doubt there's a layer of verification of content, maybe relationship with the platform, and etc.

It is though amusing that they're on a platform that given the idea we're working with here ... has I think measurably moved towards more of the less desirable content.

One of those things where the established system gets a pass but there's a delay in adopting anything new because of the same issues already present.

The best explanation I've seen is that the NFL is a media organization and tightly controls distribution channels. They will add Bluesky eventually (between seasons?), there are fan and mirroring accounts in the meantime

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