Does this intersect with the net neutrality debate? The FCC's net neutrality rules were focused on ISPs. But is there really a fundamental difference between an ISP and a big internet portal with respect to the value of neutrality?

  Net neutrality was designed to ensure that all data on the internet is treated equally by ISPs and governments, regardless of content, user, platform, application, or device. -- https://www.investopedia.com/terms/n/net-neutrality.asp

Once it would have been considered easier to switch an ISP than a social network, and that justifies different treatment. But the network effect has often proven an insurmountable garden wall for social network users. It's not clear to me that it is logically or ethically consistent to regulate neutrality for one but not the other.