It’s a lucrative industry if you can sell yourself - Google makes it a necessary industry by changing the algorithms every few months. There will always be a cohort of losers wanting to reclaim a coveted top-5 position. But the landscape has completely changed and that’s what I really liked about this article, it’s just going to take leadership a few more years to figure this out.

Of course the best advice we received was from folks who had recently worked at Google on search.