There will be times when you want to represent Is-A relationship - especially when you want to guarantee a specific interface/set of functions your object will have - irrespective of the under the hood details.
Notifier n = GetNotifier(backend_name);
Here what you care about is notifier providing a set of functions (sendNotification, updateNotification, removeNotification) - irrespective of what the implementation details are - whether you're using desktop notifications or SMS notifications.