So, let's review:

1) build headquarters in (relatively) low COL city - in this case, Olathe KS, which is a suburb of Kansas City MO.

2) Have people who actually want to make a product instead of making analysts happy

3) Invest in R&D

4) Bring manufacturing in-house and tightly control processes

It's like everything the people actually doing the work at tech companies have been saying for years.

Can I have my $10mil/year pay package now?