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Of course, the unmentioned elephant in the room here is that Apple watches don't work with Android phones (it's possible to use the "cellular" version with limited features without a phone, but you still need an iPhone to configure it), which means that ~70% of the market are up for grabs...

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But the ~70% isn't in every region, it's an average over all regions.

Certain developed countries, Apple iPhone market share is 55%-65% (Norway, USA, Canada, Japan), UK is at 50% and starts dropping down in other Western European countries. South Korea is dominated by Samsung.

Even then, Apple's ~55% of the USA market isn't across all age groups - iPhone is a monopoly for teens, 87%, - see https://www.macrumors.com/2023/10/10/iphone-teen-survey-2023....

Reading your comment it sounds like Wear OS [0] is not a thing. But it is... So the market for watches paired with non-iOS phones is not empty.

[0] https://en.wikipedia.org/wiki/Wear_OS

Sure, I didn't say Garmin had no competitors, just that the Apple Watch is limited to 30% of the smartphone market, while Garmin can address (a part of) the remaining 70% plus some of Apple's 30% as well.

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