The Coursera courses I've taken were, by and large, fairly mediocre, and the company is hyper-secretive and hyper-aggressive. I'm worried it might turn into the Microsoft (of the eighties) of education -- grab the market, flood it with mediocrity, and outmaneuver everyone from a business standpoint. I'm also worried that they might burn a lot of people out on on-line courses; they can be very well done (as with edX, Khan, and Udacity), but because of their landgrab model/quantity over quality, most people will probably have their first exposure through Coursera.