There's a great YouTube channel that has a lot to say about this: carefree wanderings (https://www.youtube.com/channel/UCnEuIogVV2Mv6Q1a3nHIRsQ).

The idea is that after first sincerity, and then authenticity, we are moving into a new identity generating technology (in the philosophical sense of the word technology) called "profilicity" which is focussed on curating a profile across a variety of media channels. This profile is more multifaceted than an authenticity and is created or evolved with deliberate intent.