I appreciate your curiosity. The premise is simple: the Web of 2025 is still a primitive sketch that leaves 99% of the medium’s potential unrealized. Why? Because the technical 1% writes all the code, while the rest spend all their time merely navigating that code, generating user data. This rigid division between creator and user is built into every level of the software industry, yet it’s what limits the development of much more complex, massively collaborative, personalized applications based on an abundance of ideas and free exchange of code.

I started the work by recognizing that, in a world of LLM coding assistants, there is no longer a minimum bar for code literacy; it is now a spectrum, along which everyone is capable of unique creation, no matter their sophistication. The winning platforms of this age will be ones built from scratch to accommodate and leverage this new massive creative potential, by dismantling the professional class’ monopoly on software production.