Anyways the phrasing of the non-blocked article seems to imply the title is a red herring, and their bill actually went down. I'll never know though.
"Many homeowners with heat pumps are likely on the wrong rate plan and paying more than they should. The right plan can make the difference between saving money and spending more money with the exact same equipment."
Yet another example of a paywall that can be defeated by disabling JS or using a text mode browser. Those are my second favorite. The most entertaining are the ones that pack the article text into some JSON, and then use JS to generate the readable version. At least then I get a minor puzzle to solve.