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Please God don't let Warhammer become Marvel.

In the grim darkness of the far future, there is only money

Cynicism aside I don’t see it happening, let’s see how the tv series pans out but I really like their recent work - Space Marine I & II were excellent. I still play Dawn of War just for the vibes, and I hear the table top and RP games are also still good

Also highly recommended are Mechanicus and Darktide. Even the old battlefleet gothic were good.

They nailed several entries in several genres.

And for media? They have none other than Astartes, though some actually produced things are quite good as well, none tops this youtube miniseries IMHO.

Yeah, I think GW is well aware that their 40K and Fantasy universes have incredible draw. Even given the enormous barrier to entry for the premier tabletop game, the IP is ubiquitous.

Unlike WOTC, who seem so flippant about their MTG IP that they're happily slushing it with Marvel, Avatar, Spongebob etc. And even when they're not, they're releasing in-universe sets now that are literally "planeswalkers in cowboy hats," "planeswalkers doing pod-racing," "planeswalkers but its Stranger Things."

I doubt GW would go into that direction.

Though I do believe they will continue to raise their prices to the point where you have sell a kidney for a combat patrol box.

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