Perplexity AI submits bid to merge with TikTok
techcrunch.com
techcrunch.com
There's the 'look at it! It just makes sense!' type. There's the 'we wanted to do this thing but you're already doing it' merge. There's the 'let's be a monopoly!' merge, and its sibling, 'you are getting in the way of my aspirations to be a monopoly' merge. There's the quiet merge to deal with debts, the making-it-formal-but-functionally-we-were-already-merged, the hey-that-collaboration-went-well merge, and many more.
And then there's this merge.
Suddenly tens of millions of people are hearing about Perplexity who hadn't heard of it so far.
- Name? No
- Technology? No because we rely on other LLMs
Do we have anything? No. We've taken in a lot of money from big-name investors, so let's see if we can turn ourselves into a complementary asset before people realize that LLMs are nowhere near what they are sold as.
Google has platforms Google also purchased Reddit user content. Meta had platforms and user content.
Voice, video, sentiment, ads stuff. With today’s technology you know if a user is about to get cheated on before they do.
This is obviously not going to happen, and it's absurd anyone's really engaging with it as a serious proposition. But, because they have a new cycle behind it a lot more people are talking about Perplexity than Claude etc.
Honestly it would be a goldmine of training data.
EDIT: Seems like they abandoned it to... make another browser?
$500M is nothing to sneeze at, but that is like 3 orders of magnitude less than TikTok’s value.
Top hit [1] says $200 billion, which is little more believable, but unlike Meta, TikTok has real competition across its entire surface, Meta can leverage its other monopolies and I’m not sure TikTok will be the first social network ever to avoid being encircled, outlasted, and strangled by Menlo Park.
[1] https://apnews.com/article/tiktok-buyers-divestment-ban-8429...
I think TikTok is currently in the too valuable to measure state. It can literally be used (and some say it has already been used) to drastically influence politics in other countries.
The revenue generated is literally nothing at this stage in my opinion. China would be more than happy to spend billions at a loss if it means it can keep the same reach.
>I’m not sure TikTok will be the first social network ever to avoid being encircled, outlasted, and strangled by Menlo Park.
TikTok’s growth has been massive - but you may be right only because Meta decided to get the teacher to change the rules; not because Meta was able to out execute TikTok
It was also much better for posing questions that required the most up-to-date knowledge.
It blows every "model only" service because it's 100x more accurate.
I use it instead of Google for every search now.
Zuck recently tried to blame it all on the FEDs (on JRE podcast) but he was obviously lying because Facebook even built a special portal for the FEDs to log into, for moderating/controlling the public, so he was the ring-leader of all the censorship, for about a decade.
https://www.theverge.com/2024/11/17/24298669/musk-trump-endo...
So I say to all liberals complaining about Twitter censorship: "Turnabout is fair play" and "You deserve it, because you invented it."
The difference is that, unlike liberals, Conservatives (especially MAGA) are God-fearing law-and-order abiding people, not motivated by hate, and not the evildoers that they were falsely accused of being, by the insane left and their Senile POTUS, for the past 8 years.
So don't worry, Democrats have nothing to fear but the exposing of their hypocrisy, and more loss of reputation as more truths come out.
how can you write this with the straight face when top like 100 accounts spreading shit on Facebook are right-wing nutcases. Give me on popular left-wing nutcase on Facebook?! believing that conservative views on any social media platform were ever being supressed is downright craaaaazy :)
I mean, conservatives were getting censored/attacked even for true things like saying COVID might have leaked from a lab, that there are only two sexes, that Hunter Laptop was real, that FBI lied on FISA warrant, that people meds are have horse-versions of them, Biden is senile, and on and on and on for countless other things.
https://www.wired.com/story/perplexity-plagiarized-our-story...
If anybody at perplexity wants my more-direct feedback (beyond what I've submitted via your platform's conversations), my postal is listed in /hn/bio (I do not use email, so if your platform eventually `requires` this it's an immediate disusership from me dawg).
> Sadly, we’ve observed bot operators attempt to appear as though they are a real browser by using a spoofed user agent. We’ve monitored this activity over time, and we’re proud to say that our global machine learning model has always recognized this activity as a bot, even when operators lie about their user agent.
Clearly not working too well.
[!] Updated TikTok message: https://bsky.app/profile/gloomchen.bsky.social/post/3lg2xe4t...
On that note, Facebook going all in on AI slop is brilliant. Most users will stay at the trough for ever increasing lengths of time.
1. https://www.nytimes.com/2025/01/17/technology/tiktok-ban-byt...
And when the ownership structure is the problem, it's obvious that this deal structured as a merger would solve nothing. They'd need to bring a couple of hundred billion to the table; and then we're back to this being just embarrassing, because obviously the money isn't there.
They don't need to buy TikTok, they need to buy out Bytedance.
If I had to structure it, I'd have Bytedance spin out TikTook to its U.S. shareholders and then arrange for Perplexity to buy enough of Bytedance's share that Bytedance holds a 49% (non-voting) interest.
They’re not buying Bytedance - TikTok, they’d be buying half of the piece of TikTok Bytedance would own after spinning it out to its non-Chinese shareholders.
And to get a controlling share of the merged entity, you'd need to be bring hundreds of billions of value to the merger, not a clownshoes AI startup.
TikTok has got to be an absolute gold mine for AI video training because of its short duration format and the amount of videos.
And AI videos seem primed to absolutely explode in popularity and consumption. I don't have access to Veo 2 yet, but Kling 1.6 is pretty amazing, even if it's prompt understanding is a bit random.
I wonder what the TikTok terms of use say about this.
I am probably just a hopeless conspiracy theorist, but I wonder if this just comes down to the NSA getting full access to the code and operations for auditing purposes or if they decide they have their own agenda.
I know that propaganda is a real thing, not a made up conspiracy theory, and companies like TikTok and Perplexity could be key to spreading/controlling it.
In particular, it's difficult to run a war if almost everyone in your country is against it. Which might happen pretty quickly if the wrong video spreads.
Maybe the solution to avoiding WWIII is for the (evil?) military industrial complex bosses in the west and China to get together and realize that they can more effectively surveil and control their populations if they work together. And then they can sell their weapons for purposes of persecuting smaller nations or groups that get out of line. And use the combined power of the monopoly information distribution companies in both countries to propagandize the world.
There you go, I just solved world peace. You're welcome.
Also, AI video's IQ is generally pretty low now, but it still has the capacity to create very tailored experiences, such as with AI influencers automatically responding to every single comment from any viewer that donates X dollars. The are limitations to the digital avatars and video generation etc., but they are already very engaging. And in the next 1-3 years they will get much better.
Where we are headed in possibly 2-5 years is the expectation for many people that the personalities, activities, videos in general are completely customized for them or for the communities they are in. And change immediately based on their whims (or constrained by more realistic humanlike reactions if desired).
LTX video can be fine-tuned to produce a consistent character and runs at realtime frame rates. It is a tiny 2b model and it's understanding of prompts and the world is garbage because of that, but hardware and models keep getting much much better.
A lot of AI people make strong assumptions about what the consumer market demand is for explicitly (as in, not "tricking" the user) AI generated art, music and content.
And like, this isn't that weird. This is the mindset of every money-minded media executive that exists, and is why studio meddling in projects is almost universally bad, and the more meddling there is, the more frantic focus-group testing that's done, the more diluted and bad the art comes out in the end. Classic example is the original theatrical release of Blade Runner which was subject to tons of studio interference before it's release, and the studio's version is so legendarily bad that the studio itself, decades later, has all but fucking buried it at sea.
It's this particular kind of brain worms that infests people who want to get into that space, but have no desire to cultivate skill. They want to make things people love and/or get the money for doing so, but they have no idea why people make things, or why people want the things people make. Hence why all of them are tripping over themselves for their imagined AI future.
And if you think I’m being elitist or whatever, I’m just reading the marketing here. All of this stuff is sold with the primary selling point being you can make stuff without learning the skills required to make stuff so it’s naturally going to be most appealing to people who lack skills and see the acquisition of them, or more likely the difficulty involved in that, as something they don’t want to deal with.
There isn't one. The only type of people excited about AI content are people who are into AI, and see it as the aforementioned way to produce potentially algorithmically driven viral content with no skills or effort. And, with anything as unpredictable as various content platform's algorithms, and especially when it's initially starting out, there will be successes, simply by the law of averages. However, no one, and I do mean absolutely no one, is seeking out AI content beyond for the notion of maybe seeing what it's like for it's own sake. People comment regularly on TikTok and elsewhere about how they find the AI voices grating, they dislike the AI captions that don't match what's actually said, and we have ample history of content farms turning out repetitive, odd nonsense that people have already become incredibly sick of... which is basically what you're guaranteed to get when you have an AI generate a TikTok for you, because of both the weight of those videos in the training data, and because of how these models work.
For those in the know, there's been substantial trends going back a decade now of low effort, slop content being driven further and further into irrelevance because for every hundred lazy grindset people trying to generate income, you have one person who knows things and has studied them, who has insight to offer, and figures out the remaining parts by trial and error; how to shoot video well, how to light a set, all of that. And those people naturally move to the top of engagement. You might, MIGHT, catch early accounts or new users who haven't found interesting people yet... but the algorithms on most of these sites, paradoxically, are going to identify those interests and then drive users towards more interesting people talking about them, because that's what the vast majority of users want.
It doesn't need to be important, or like... pillars of civilization type knowledge, this applies to any topic you can think of, no matter how insipid you think it might be. If I was interested in collector Barbie dolls, would that algorithm draw me towards a video of a Barbie enthusiast who owns hundreds of them and has studied the topic to death, or to a content mill churning out detritus of some AI generated Barbie-girl woman, talking in TikTok narrator voice, about how her dolls are so cool and neat? And like, sure, maybe you can make the AI video thing so good that it can reproduce the same room, the same presenter, with perfect features and clarity hosting a collection of dolls you somehow manage to keep in the AI's memory, all of that is difficult, but solvable, in theory anyway. How do you give your AI presenter with her AI dolls anything even remotely interesting to say about the dolls she doesn't collect, in the room that doesn't exist?
ByteDance already offered the US this and a seat on the board with the ability to veto any hire they deem suspicious. The real problem is that Meta and Google lost their market share to Tiktok and they are not happy about it.
The same way ByteDance has strong relationship with public and private partners in China, it's the same with Perplexity among Indian organizations based on personal experience.
Worst case, they pull an Ola
And Aravind has been fairly vocal about India, and is drastically expanding their lobbying and growth team in India as we speak.
Tbf, a lot of it is probably because of the IITM "mafia" - they have an amazing alumni network and are fairly close.
(Fwiw I like that he owns Twitter now if for nothing more than the schadenfreude)