Whenever someone defends software patents, I bring up Amazon's one-click patent. It's so obvious! I use the one-click-checkout feature on Amazon all the time and dearly miss it on every other website out there. Imagine if Pizza Delivery sites or Flower Delivery sites had that feature. People would order things a lot more if they didn't have to go through extra screens to confirm things every single time. The funnel gets smaller as the number of steps rise. And now one company has a patent on short funnels.