Weird...the NYT is referenced only in the Introduction, and never is it suggested that there is an affiliation between the New York Times and the game Waffle or its creator. They really only reference Wordle to note that Waffle has some very loose similarities, like the fact that they both use letter tiles and both use different colors to hint where those tiles go.
Makes me wonder if the title of the article was generated by an LLM.
EDIT: add context; fix typo