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REDnote is explicitly "小红书国际版", or "Little Red Book International Version" and is in English in US app stores. It's definitely targeting non-Chinese users.

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It's targeting Chinese users abroad. The entire interface, and all the content, is Chinese only it hasn't been localized for anyone.

The interface also has English as an option, although it's not well done.

That's because it's only added recently. It's mainly used by overseas Chinese and mainland Chinese, also, until recently.

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