Exactly that Apple Island with their industry standard H.264 and AAC files.
And Google with their proprietary WebM.
And Google with their proprietary WebM.
Patent-laden format for which you have to pay multi-million royalties is "industry standard".
Fact is that at least 12 organisations have already said that WebM infringes on their patents.
Google owns WebM and unilaterally makes the decisions about the direction of the format. H.264 is a standard and driven by a standards committee and process comprising numerous companies.
Also, war is peace, freedom is slavery, and innocence is strength!