It's part of the enshittification cycle. I'd been a Nikon camera user and figured I'd upgrade...reviewing Nikon, Cannon and Sony, the new startup...Sony was the only body at that pricepoint that also had a motor in the body to let older class have auto-focus...that was a feature the other two were gatekeeping at higher priced bodies.

Now that they're established, its time to chip away and add shareholder value.