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I'm not sure this is the case, but to play devils advocate - Sony themselves might have to license it from a third party

There is no reason to bend over backwards to make up excuses for bad behaviour.

It's just experience from a video monitoring project we made for a Telco operator - we had to pay up quite a few JPEG related tech, just to get a certification. Even despite that tech being free.

Historically video related field was one of the most patent and license encumbered. That's why AV1 exists.

Hah I am aware. There's a lot of shit in Sony camp, but Canon is a whole other level.

Nikon seems to be the "good guy" these days.

Yep. This is a sign that the meetings have already happened, and that the course has already been set. The idea was already sold, has picked some momentum, and possibly defines a few people's bonuses.