Wild that they thought there was any reason to advertise pizza rolls to me when I'm already at the shelf where pizza rolls are sold.
Pizza rolls, on the other hand, might not be the thing you were planning to buy when you paused in front of the display case, or even just walked by. The intent is to drive impulse purchases. Plus there's ad revenue there obviously.
Maybe it thinks I'm an appliance repair shop or something. Heck, maybe I should lean into it and make it a side hustle.
Most people don't buy hub nuts. Those that do, often also buy wash cycle timer assemblies.
But yeah, I don't think an Amazon ad will be the driver for that kind of purchase. Though I suppose it serves as a reminder that you could start your next parts search at Amazon instead of geapplianceparts dot com.
The same could be said about Walgreens, and yet here we are.
Amazon has definitely done the math and determined that the brands that buy advertising on their platform have really dumb ideas about how much they should bid for the advertising slots.
Actually, that’s pretty uncharitable. I doubt that Amazon gives the brands enough information to know whether the eyeballs they are bidding for are about to purchase an item in category X or just recently purchased an item in category X.
You're waiting for an ad to play before you can see the information critical to the reason you're even at this place at all.
If someone searches for "al's roof repair" the top results will be sponsored links to other roofing companies who paid for ads before "al's roof repair".