-Large enterprises that previously purchased hardware-with-accompanying-VMware-licenses from OEMs like Dell-EMC: Broadcom refused to even honor pre-acquisition license keys from these sources, leaving many private data centers in the lurch, unless they paid a huge premium for a new Broadcom-originated annual subscription (whereas the original key was one-off)
-Service providers with an ongoing "small-percentage-of revenue per year, payable in arrears" agreement, that were suddenly forced into a "hard vCPU and vRAM limit" subscription, payable for at least 2 years upfront.
However, the magic word for both customer segments is "vMotion", i.e. live-migration of VMs across disparate storage. No OSS and/or commercial (including Hyper-V) solution is able to truly match what VMware could (and can, at the right price) do in that space...