Why Software Developers Need to Build Their Personal Brand – InfoQ

Blablabla.

1/ doesn't scale. If every good developer does that, like on every freelance catalog website/service, the noise overcomes the signal.

2/ good developers^Wpeople do not need to advertise their so-called brand online. The offline market works much faster, and pays better.

A reading of “The Nature of the Firm” is counter to this