People don't have the goal "run ffmpeg", they have a goal like "transcode and host videos". See eg. mux.com on here recently.
> cost-plus
This is an extremely non-startup pricing model.
I am looking explicitly for people who want to "run ffmpeg"
I don't have the skills, nor the capital, to build a solution for the whole market of people that want to mess with videos.
Just for reference Mix raised 177M since 2016.
The goal is not to run a startup, but a small business with recurrent business.
Of course there are a lot of way to approach this.
One would be an API sold at cost plus (which is the closest to my skillset.)
Building on top of that would be trivial for more pay-for-value product.