It's not that they deliberately want the addiction. The addiction is a consequence of it, but they go to TikTok because their peers are on TikTok.
It's not that they deliberately want the addiction. The addiction is a consequence of it, but they go to TikTok because their peers are on TikTok.
I think peers is also a strange word to use. When I joined Facebook in 2007 you were more-or-less sorted by where you went to high school. You connected with people you knew.
I'm sure that still exists on some level, but social media is now about driving engagement with people who pay these companies to get eyeballs. An influencer isn't your peer. It's like considering Billy Mays (may he rest in peace) your peer in 2007. No, he's a dude who sold you Oxy-Clean, but he was on TV a lot.
That's what it is, but that's not how teenagers perceive it, I think.
I see it like this: if all your friends watch the news everyday and spend a lot of time talking about it, you will end up watching the news as well. To connect.
If all your friends watch a lot of sport and meet for that, you may well end up learning to enjoy sport as well.
If all your friends know the trends on TikTok and talk about it...
I was also a new kid so it was hard to join an existing clique in a small town.
Online groups saved me. It not only let me stay in contact with my old friends, but also let me meet new people with similar interest so I didn't feel so alone.
But not in a tiktok-way. They have more than enough social contacts when they go to school. No one need tiktok.
And we should not underestimate teenagers: if they have something better to do than swiping on TikTok, they do it. Parents must help them have better things to do.
But still, if all their friends know and talk about the TikTok trends, they will feel disconnected if they have no clue. That's how I meant that they "need" it. They need to "connect" as in having the same references as their friends.
Most parents are addicted to smartphone and don't go with their children outside. I would start the investigation into root causes right there.
I didn't expect what I wrote to be that confusing.
If you ever found yourself being the "weird kid" in a small town high school, you might see it different.
But social media isn't the cause of alienation. It's a symptom.
Things would have been a lot different if I had access to the internet.
Unfortunately, the data about mental health outcomes of teens who consume social media is not positive, so I’m not sure things would have been better.
(Or am I asking the same exact question two different ways, a distinction without a difference?)
My friend group had a phpBB forum back in the day. I spent hours on there because I liked hanging out with that group of friends, not because it was profitable for some megacorp.
I rather wanted to say that it's easier said than done. You can't just tell teenagers "stop using social media, it's bad for you". Because if their peers use social media, then they need to use social media as well.
I'm all for removing social media altogether.