Dylan was definitely on the cans. The demographic that drinks Bud Light that likes Dylan was definitely a minority as the overwhelming majority of its loyal consumers rejected it overnight.

I think its lazy to blame politics for a failed marketing campaign by creating some vilifying your own consumer base. We see the same pattern playing out in all aspects of products that have gone woke, games serving as the most recent example.

We live in a capitalist society and consumers will vote with their money and they cannot be forced to buy a product because the media and special interest groups decide to vilify and defame them publicly. This might work in a communist country but even then the effects are short lived.